Many business owners are too attached to their business name when it comes to choosing a domain name.

It makes sense that if someone searches for your business name (and you have web presence),  Google should offer your website up as the first organic result. If not, we would suggest some serious navel gazing as to the value of your website as currently configured.

This, unfortunately, is all too rare for many companies. It is more likely that a searcher will type in what service or product they are after. One reason to use blogs is that it can create more freedom when it comes to domain name selection.  Business owners generally accept that blogs can be used as a useful tool to create interest in a area related to their own area of expertise. So this allows them to more clearly focus in on the keywords that are being searched to craft a high visibility name.

To use Bob Smith Auto Electrician as a fictional example – Bob may be have technical expertise in racing car electrics. Using this knowledge, it may be that 500 searches are done every month in Australia on electrics in racing cars when researched. It may be that the domain name "racingcarselectrics.com.au" is available. So Bob can set up a blog under this name and start to post away to get high visibility.

Selection of a good domain name is only one very small part of getting seen, but is also a good place to start when using a blog internet marketing strategy.

Marshall and Gary